It started in a supermarket aisle, turning over bar after bar. Soy protein isolate. Sunflower oil. Maltitol. Sucralose. "Natural flavouring" doing a lot of heavy lifting. All of it sold as health food.
We looked for a protein bar made from actual food — the kind of ingredients you'd recognise in your own kitchen. It didn't exist. So we made it.
Ten ingredients. Nothing to hide.
Every ROXI bar is built from ten real ingredients: grass-fed whey, collagen peptides, beef tallow, almond butter, honey, dates, fibre. We sweeten with food, not sugar alcohols. We use traditional fats, not industrial seed oils.
Every batch is independently lab tested for heavy metals and mould, and everything is made right here in Britain.
ROXI is for people who read the label — and stopped settling.
Beef Tallow. No Seed Oils
We use 100% grass-fed beef tallow. A traditional, nutrient-dense fat your body actually understands. No sunflower oil. No chemical extraction. No compromise.
20g Protein. Zero added Sugar
Not zero added sugar by swapping in artificial sweeteners - zero added sugar because we use real ingredients. No nasty fillers. No aspartame. No funny business.
5g Bioavailable Collagen + 10g Fibre
Collagen peptides for skin, joints, and gut health. Dietary fibre for satiety. Independently lab tested for heavy metals and mould. Made right here in Britain.
Only 10 ingredients.
20g real protein.
5g collagen.
0 seed oils.
0 added sugar.
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