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Meat the world's cleanest protein bar

20g of grass-fed protein.
10g fibre.
5g collagen.
Zero added sugar.
GET EARLY ACCESSIncludes only 10 natural ingredients

20g of protein from grass-fed animal protein.

No seed oils, no sugar alcohols, no synthetic anything.

5g of collagen to boost skin and gut health.

Only 10 real ingredients you can pronounce.

Stay hot, stay fed... learn more about why we created the ultimate everyday protein bar, with no BS...

Why ROXI exists...

You read the label. You already know most bars aren't real food.

The protein bar market is full of seed oils, artificial sweeteners, and ingredients no one can pronounce - dressed up as health food, but you and your gut knows different. ROXI was made for people who stopped settling.

British Beef Tallow. No Seed Oils

We use 100% grass-fed beef tallow. A traditional, nutrient-dense fat your body actually understands. No sunflower oil. No chemical extraction. No compromise.

20g Protein. Zero added Sugar

Not zero added sugar by swapping in artificial sweeteners - zero added sugar because we use real ingredients. No nasty fillers. No aspartame. No funny business.

5g Bioavailable Collagen + 10g Fibre

Collagen peptides for skin, joints, and gut health. Dietary fibre for satiety. Independently lab tested for heavy metals and mould. Made right here in Britain.

Made for real results

Protein

20g

Calories

230 Cal

Added Sugar

0g

Vanilla

Protein, for people who read the label.

20g Protein | 230 Cal | 0g Added Sugar

Made for real results

Protein

20g

Calories

223 Cal

Added Sugar

0g

Chocolate

Protein, for people who read the label.

20g Protein | 223 Cal | 0g Added Sugar

Real Food Wins. Every Time.

If you're still eating seed oil bars full of soy protein and sugar alcohols, we need to talk.

Others

20G grass fed animal protein from whey and collagen

Processed conventional protein

Healthy fats from beef tallow and almond butter

Uses industrial seed oils

Clean energy, no bloating and glowing skin

Causes energy crashes, bloating and gut disruptions

Naturally sweetened with honey and dates

Sweetened with sugar alcohols and stevia

Be first. Be rewarded.
Early access open - Limited spots available

Be first. Get rewarded.

We're opening early access to a small number of people before our official launch.

Sign up below and you'll receive two things no one else gets:

FREE Taster Pack (4 x bars)
Exclusive Launch Discount

CLAIM NOW

Sign up to get a free taster pack worth £16

Limited spots available. We'll email you with instructions to claim. Please check spam folder.

Only 10 ingredients.

20g real protein.

5g collagen.

0 seed oils.

0 added sugar.